Some Fundraising Tips from the USAS Organizing Manual
February 19th, 2007I hope these tips are helpful, though unfortunately it’s getting a bit late to do some of the things, like asking unions for money. But if you’re driving to Hattiesburg, and especially if you’re carpooling, hopefully your expenses won’t be too great anyways. Please let us know what you need, and remember to REGISTER!
1. Basic Fundraising Tips:
a. Give people a number. When you’re asking a person, group, or organization to help fund an activity or whatever, you need to ask for a specific amount. Leave room for them to give more if they really want to or less if they want to help but don’t have pockets quite as deep as you’d hoped.
b. Overestimate. Don’t make the sum of what you’re asking for the exact amount that you need - that’s a surefire way to come up short. It’s usually a safe bet to assume you’ll get one third to half of what you ask for.
c. Call back. If you email, fax, mail or call a person or group for money make sure to follow up with them. Call them to see if they have any questions, to make sure that your request for funding reached the right person, and that person got all the information they need. If you don’t follow up you ensure that you won’t get money. It is also harder to say “no” to someone in person.
d. Give them what they need. Don’t make it hard for people to give you money. In any request you make for funds make sure you include information like who they should make checks out to, where they should send checks, how they can contact you, and what the money is for. Some people/organizations will need more information than others about how you’re using the money. You should find out about the people/organizations’ particular needs when you make follow-up calls.
e. Get help. Fundraising is a difficult task and hard for one person to do alone. Getting more people involved from the beginning only guarantees a better outcome in the end. Dividing the work up on your campus can help too. (e.g. one person to apporach unions, one to do on-campus fundraising and one to organize an event)
f. Self-interest. It is critical to make sure person/organization you’re requesting money from is aware of all the potential benefits to their organization from the event or activity you are trying to get funding for. People don’t give you money because they think you’re so nice, they give you money because they see how their interests are served.
1. Raising Money on Campus:
a. Student Government. On many campuses student governments have a ton of money. Writing a bill for funding and bringing it before your studnet government is often a relatively easy way to get money. Pointing out to your student government all the ways in which the event or activit will help studnet organizations develop will make them all the more interested in helping fund the training. You will need to find a senator to support the bill and allow time for the bill to go through committees and full senate. Also if you are granted money, be sure to do all the right paperwork.
b. Sympathetic faculty/professors. Yes you can ask them for money. A simple letter explaining your organization and what you’re doing printed on nice letterhead can work wonders. Stick one in every mailbox on campus and you might even get a few surprises. Call the professors you know to make sure they got your letter. Some faculty are given discretionary funds by their departments and others might surprise you with a personal check. One thing to be wary of, however, particularly if your campus is unfriendly to your organization, is your university soliciting policy.
c. Departments. Sometimes you will find sympathetic faculty members that don’t have money to give themselves, but support you and are willing to help you get money from departemtns they work in. Departments that often support student activism include: Sociology, Labor Studies, African American Studies, Women’s Studies, History, Philosophy, Social Work, Etc. (Social Sciences and Humanities).
3. Approaching Labor Organizations:
a. Meet and greet. Developing a relationship with locla unions is very important. Students have time and energy that many workers don’t have, and unions have resources many studnets don’t have. Combined with a similar mission this makes for a great partnership. So go meet the folks at all the Union halls in your town. Tell them what’s going on at your campus, and there are events or activities coming up that you will be involved in that concern labor issues. After they know what’s up most unions are more than happy to help fund a group of studnets getting trained to join the struggle for workers’ rights.
b. Councils. Central Labor Councils can also be a place to look to for support. Most will be more than happy to help you find funding, and if they won’t or can’t for some reason give you money, getting a statment of support from the CLC can help you lobby other unions. Labor councils generally meet on a monthly basis though so you need to get in touch with them pretty far in advance. CLCs often have a pretty good idea which locals will be supportive and have contact info for all of them. You can go to the AFL-CIO website at http://www.aflcio.org/unionand/statefed.htm to find links to your state’s CLCs.
c. District and Regional. Contacting district and regional offices of unions can also be worth your while. Fax is usually the best way to put in a request for funds. Since you know exactly when they get it you can make your follow up call a couple of hours after sending the fax to make sure it got in the right hands and see if they need any more information. It is always best to start with a contgact that you nkow first at the district and regional offices.
d. Don’t wait until the last minute. When asking a union for money sooner is always better than later. In some cases a local will have to vote before a substantial amount of money can be granted and that can take a few weeks, not to metnion the time it takes to actually get a check cut.
e. Let them speak. Offer the labor organizations an opportunity to get the word our about a struggle happening locally, or talk about something they are doing or jsut set up a table with their information.
4. Approaching other organizations:
Approaching other community groups that you consider allies might help fund you. After all, they too have a vested interest in the presence of well-trained, experienced organizers in your area. Offer to let them set up an information table, or give a presentation during lunch one day in exchange for a donation.
5. Other ways to raise money:
a. Events. Ask ‘progressive’ acts, (e.g. bands, poets, performance artists) in your area to do a freebie and let your group have the door money. It’s usually not too hard to find a club, pub, or bar that’s willing to let you have a benefit night. Then just make sure everyone shows up and has a blast.
b. Pass the hat. Take up a collection for the group at your meetings (five or more people discussing your group is considered a meeting). It’s a great way to give a little at a time and to actually have money when you need it.
c. The list goes on. You can do anything from having your own walk-a-thon to a yard sale or the classic bake sale (not just for church ladies and PTAs anymore). Just remember to be creative and have fun!
Sample letter:
Dear Professor Progressive,
I’d like to take the time to tell you about a very unique movement that has swept across campuses in the United States, and literally around the world. You may already know about it.
The student movement against sweatshops, largely made up of a national network of thousands called United Students Against Sweatshops, has galvanized student organizing like no other issue since South African apartheid in the 1980s. And sweatshops go beyond the meaning of the word: USAS activists are organizing campus worker living wage campaigns, farmworker solidarity campaigns, and doing many other things to eliminate global inequality.
At this university, we’ve participated in a number of ways. [List the number of ways, and don’t forget to put them in a positive light.] We’re proud of what we’ve accomplished here and what USAS has as a whole, making real gains in workers’ rights, in the collegiate apparel industry, and on our own campuses.
This January, USAS will be holding its national organizing conference in Los Angeles, California, the sweatshop capital of the United States. There we will be marching with L.A. garment workers to protest Forever 21, a company which the L.A. Garment Workers Center has been protesting for sweatshop abuses right here in the US.
This is a very important conference as many new and yound USAS activists are coming otgether for the first time to share in fun, skill-building, and strategizing for the upcoming years. Now, more than ever, it is important that we, as students, get serious about organizing for social change. These are unprecedented times for the global economy and no one knows the next disaster around the corner!
We are raising money locally for our group to travel to this conference, as travel expenses are a little higher than usual for this particular event. We also think it is crucial that we attend: students have so much more power when we can support each other from campus to campus. We are asking you for a $100 to $200 donation towards our expenses. Your donation will go a long way towards supporting one of the most important student movements in recent years.
I’ll be calling you soon after you receive this letter to discuss your thoughts on student organizing and to ask for a contribution. Please consider donating to our group very seriously. Thank you very much.
In Solidarity,
Student Radical